Categories: Journo Jobs

Ad Age seeks a reporter to cover agencies

Ad Age is seeking a dynamic, self-starting scoops-obsessed reporter to break news and spot trends on our high-profile agency beat, where armies of creative, digital and communications specialists are battling to connect brands with consumers.

This is an era where “disruption” is a byword: The old ways of doing things are breaking down and agencies (big and small) are trying to reorient themselves for a consumer- and demand-centric world. This reporter will cover the light-speed evolution of marketing, media and communications. He or she will focus on the ad agencies reshaping the way marketers and consumers interact, developing sources and telling high-impact stories about lumbering holding companies, innovative digital shops, fast-growing social media agencies, award-winning creative shops and other companies trying to muscle into agency territory.

It is a competitive beat covering big personalities and big budgets, and it produces some of our best-read stories. Experience covering technology, marketing or media is a must. An ability to read a balance sheet, SEC filing and court documents also of paramount importance.

Responsibilities

* Shape, define and lead our coverage of agency news. This is arguably the highest-profile reporting job in a magazine with “advertising” in its name

* Beyond strategy, execute by writing quick daily news hits and write our weekly “Agency Brief” column

* Pitch, report and develop enterprise stories vital to the agency business and agency culture, whether it’s about the encroachment of the consultancies, the #MeToo moment, the talent crunch, competing with the duopoly.

* Help the video team create compelling and newsworthy quick video hits

* Travel for key industry events (the 4A’s, Cannes, etc)

* Help program Ad Age events that fall under the agency beat — and be willing to appear on stage at them.

Basic Qualifications

* Bachelor’s degree in journalism, English, communications or similar field

* 3+ years of newsroom experience at a nationally-recognized publication

* Experience covering advertising and marketing

* A keen understanding of the forces affecting the advertising industry today

* Ability to produce clean copy and do basic editing

* Effective written and verbal skills

* Must be familiar with current social media platforms, including Twitter, Facebook, Instagram and others

* Should be comfortable with using web-based content management systems for publishing online

Preferences

* Someone with a built-in agency Rolodex who can hit the ground running with sources

* A team player who works well in a collaborative environment

* An established social media presence

* Comfortable on stage or in front of a camera

To apply, go here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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