Author: Bill C. Smith

The Financial Follies from a PR perspective

The 71st annual Financial Follies (“The Follies”) was held last Friday at the Marriott Marquis in Times Square and hosted by the New York Financial Writers’ Association. The Follies is an event where reporters...

PR and biz reporter relationships, part two

In my last post, I offered the following advice for public relations professionals; “Building strong relationships with reporters is the best way to collaborate on story ideas.” These relationships don’t come easily. They require...

I cover hedge funds, not skin cream

For public relations professionals, building strong relationships with reporters is the best way to collaborate on story ideas. However, PR pros are occasionally tasked with getting exposure in a completely new area, one in...