Are reporters taking in-person meetings?

Back in March 2017 – when the topic of source meetings was last covered by this contributor –  White House press secretary Sean Spicer was charming the press corp, Instagram was cool, and there had been a grand total of 13 SPAC transactions the previous year. But things have changed. With variants varianting, and a […]

Tips on how to vet potential biz news sources

Reporters in the financial media world will inevitably need to source their articles with experts who are new to them, and perhaps not well known in the finance community. So how do reporters audit their potential sources? Does an official bio on the company site do the trick? How about a well-written LinkedIn profile? Do […]

Your guide to Friday’s Financial Follies: Best Practices

“Sorry. This is commentary dressed up as news reporting.” — Gerard Baker, 12:01 a.m. On Friday the world will be treated to the Financial Follies 2017. Hundreds of reporters covering business and finance, as well as the accompanying throng of flaks, will gather at the New York Hilton Midtown for dinner, drinks and — as […]

Meeting sources: Dimly lit parking garage or Soul Cycle?

Many potential sources (PR people’s clients) are keen on meeting with the media while they’re in New York City for business. This also holds for clients visiting other cities that may have a local bureau — San Francisco, Chicago, London, Hong Kong, etc. New York carries a special significance given that it’s home to both Wall […]

The guest column and the business publication

Byline, guest article, blog submission, white paper — clients are often keen on submitting their amazing ideas in their own words. Unlike general news stories where clients/sources provide their expert commentary as part of a mix of voices, with a guest article there’s no risk of a misquote, improper title, or the common refrain PR […]

We shall overcomb: The 2015 Financial Follies

The 73rd annual Financial Follies, a “Dinner and Entertainment Gala” hosted by the New York Financial Writers’ Association, took place this past Friday, Nov. 13. The Follies is an evening of song and dance and food and tuxes that raises money for student scholarships provided by the organization. This was my third Financial Follies, so […]

The pros/cons of pitching biz reporters through social media

At public relations firms specializing in financial services, it’s a good rule of thumb — and often suggested — that PR practitioners also start following relevant business reporters for their clients on Twitter. New PR pros thus glean insight into the daily activity of reporters, including their drinking habits, hobbies, when they ace a Buzzfeed […]

Biz reporters are skeptical of “exclusives”

An experienced PR pro should be able to distinguish between what constitutes an exclusive-worthy story and material and what’s best kept on the client’s website or in their sale presentation. The best professionals are adept at working closely with their clients to ensure that white paper and other intellectual capital produce truly compelling findings that […]

A PR person’s perspective of the Financial Follies

This past Friday marked my second Financial Follies. The black tie affair took place at the Marriott Marquis in Times Square, hosted by the New York Financial Writers’ Association. According to financial media lore, the event has been described as a combination of one’s birthday party, Thanksgiving, and wedding day combined into one magnificent event. […]

PR and the business reporter: After the pitch

Way back in October 2013, I elaborated upon several of the dos and don’ts of PR and reporter relationships. This past week I solicited some new commentary, and one theme that emerged was that Public relations folks often nail the initial pitch, but then fumble the follow-up. The Too Friendly Offering to take a reporter […]