Ad-blocking software company Brave has struck a deal with Dow Jones Media Group to provide content on Barron’s online or a MarketWatch newsletter to a limited number of consumers who download the software, reports Anthony Ha of TechCrunch.
Ha reports, “In addition, Barron’s and MarketWatch are becoming verified publishers on Brave’s Basic Attention Token (BAT) platform, a blockchain-based system that will allow consumers and eventually advertisers to pay publishers. (Brave had a hugely successful initial coin offering last year.)
“And the companies said they will be working together to experiment with different ways to use blockchain technology in media and advertising.
“‘As global digital publishers, we believe it is important to continually explore new and emerging technologies that can be used to build quality customer experiences,’ said Barron’s Senior Vice President Daniel Bernard in the announcement.
“To be clear, the partnership just involves the Dow Jones Media Group, not the larger Dow Jones organization (which is best-known for publishing The Wall Street Journal). And the language that the companies are using suggests that they’re very much approaching this as an experiment.”
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