John Ore, senior vice president of product for Business Insider, gave a talk recently at Mobile Moments NYC 2016 about its distribution strategy.
Here is an excerpt:
As a digital-native publisher, our storytelling is not constrained by legacy media, like print or broadcast, so we have the freedom to use the most compelling digital narrative devices — video, graphics, pictures, embeds — to tell stories that connect with our readers.
We focus on multiple channels of consumption in order for our unique storytelling to reach our readers where they want to consume content.
This approach — cutting-edge digital storytelling across multiple platforms — has enabled our brands to lead the industry.
Earlier this year we hit a new milestone of 100MM monthly unique visitors (per Google Analytics) across all our sites. Extending out to include our social reach (20MM fans and growing), we see 2+ billion monthly video views. The reach is enormous but, just as important, we’re reaching a desirable audience — we are the #1 brand family for reaching affluent millennials.
Read more here.
