Jennifer Wells writes in the Toronto Star that the upcoming Conde Nast Portfolio business magazine won’t be publishing stories that you’d see in other business glossies.
Wells wrote, “Portfolio is a business magazine, which, refreshingly, will sidestep the dreck that fills so much of the magazine firmament. ‘There’s none of that obvious service component that the other magazines have,’ Carey says.
“Example: Seven ways to sell your home in a down real-estate market.
“That will not be in Portfolio and for this we should give great, great thanks.
“Nor will the seemingly endless tutorials on how to save for your child’s education, pieces that Carey describes as ‘highly commoditized’ and ‘lifeless.’
“Instead, readers can anticipate a journey by Tom Wolfe into the land of hedge funds in addition to sojourns by Michael Lewis, a business writer so gifted I would follow him anywhere, narratively speaking.”
Read more here.
