FT mission statement is now laminated

Journalists who work at the Financial Times have received a laminated mission statement card that focuses on the company’s goals, according to a story in the Guardian.

Stephen Brook wrote, “John Ridding, the Financial Times chief executive, has given every journalist a laminated card announcing the paper’s mission statement is to be the ‘gold standard’ in business news.

“The black laminated card, which includes a bold red and yellow arrow emblazoned on one side, said the paper also aimed to control costs so it could free up resources.

“The card concludes with the clarion call:

“‘Control costs to free resources. Attract, reward and develop talent. Adapt the organisation to deliver strategic goals. Differentiate ourselves within a fragmenting media market.’

“The Financial Times’ goal for 2007 was to ‘accelerate strategic priorities’ and ‘maintain strong profit growth’.

“Longer term goals for 2007 to 2010 are to ‘optimise our print business’, ‘manage the transition to digital’ and ‘build new revenue streams to sustain performance through the cycle’.

Read more here.