Bloomberg News senior editor Nina Trentmann wrote the following on LinkedIn:
Those who know me know that there’s one topic in particular that I am interested in: Corporate finance, and the people in charge of it – CFOs. During my six-and-a-half years at the The Wall Street Journal, I got to interview many of them. When I arrived at Bloomberg in 2023, I quickly saw the need to continue reporting on these executives and adding to our coverage.
CFOs make crucial decisions for their businesses, allocating hundreds of millions, sometimes billions, and with those choices influence their companies’ future and that of the economy more broadly. There isn’t an important topic that CFOs aren’t involved in, and increasingly, they take responsibility for subjects outside of finance, be it operations, strategy, supply chain or IT. Or, they become CEOs.
Bloomberg’s CFO Briefing will focus on corporate finance and other topics that matter to executives, including technology, geopolitics and economics, harvesting Bloomberg Terminal data. It will also serve as a launchpad for offerings for TV, radio, podcast and events at a later point in time.
