Luke Bradley-Jones, Disney+ general manager of EMEA, has been named president and managing director of The Economist.
Bradley-Jones will continue to accelerate The Economist’s digital evolution. He will be based in London and will also have a significant presence in The Economist’s New York office. He will assume the role of president this summer.
Prior to Disney, Bradley-Jones spent eight years at Sky, where he led the transformation of Sky’s on-demand services and launched a range of products.
In 2017 he assumed the role of chief marketing officer at Sky, responsible for marketing strategy across Sky’s TV, broadband and mobile businesses. Before Sky, he held leadership roles in digital, business development and strategy at BBC Worldwide.
“Mr Bradley-Jones, an Economist aficionado and subscriber for 30 years, has the track record, vision and leadership ability to further The Economist’s audience growth and digital innovation,” said CEO Laura Boro in a statement. “He knows how to create just the right products to reach global audiences on a variety of platforms. I couldn’t be happier to have him helm our core Economist business.”
