Scott Rubin of Benzinga.com writes Wednesday about the dramatic drop in ratings at CNBC‘s “Fast Money” show.
Rubin writes, “CNBC’s post-market show, Fast Money, has seen its ratings decline precipitously on a year over year basis. As ZeroHedge has noted, 2Q 2020 is down 28% in the key 25-54 age demographic compared to 2Q 2009. Comprehensive viewership has declined by 7% yr/yr.
“Insiders have told Benzinga that the deterioration in ratings has executives at NBC concerned, especially following rumors that Comcast may put CNBC on the block once it completes its buyout of NBC Universal.
“According to multiple sources, CNBC executives have had several meetings to try to figure out how to fix the show and boost its ratings performance. The dismal ratings by one of the network’s flagship programs comes at the one year anniversary of Dylan Ratigan‘s move over to MSNBC. Ratigan has just received a glowing review from the New York Times.
“Ratigan was very compelling as the moderator on Fast Money and provided the show with a lot of levity. That role has been assumed by Melissa Lee. Entertaining and unpredictable personality Jeff Macke also left the show in the last year.”
Read more here.
