CNBC president KC Sullivan sent out the following on Thursday:
We are hitting the ground running in 2023, investing in our core content of business news and personal finance and implementing strategies that will best position CNBC for the future.
As the global leader in business news for more than 30 years, there is no question that our best-in-class journalism has been a key driver of our success and it remains critically important for us to put our greatest strengths in places where the markets and viewers need them the most.
With that in mind, I’d like to share some updates to our Business Day programming which will take effect at the end of February:
- Sara Eisen will move from Closing Bell to co-anchor the 10am hour of Squawk on the Street alongside Carl Quintanilla and David Faber.
- Scott Wapner will move from Closing Bell: Overtime to Closing Bell at 3pm and continue to host Halftime Report, which will now broadcast live from the New York Stock Exchange.
- Morgan Brennan will move from Squawk on the Street to co-anchor Closing Bell: Overtime with Jon Fortt from Englewood Cliffs HQ. Senior Markets Commentator Michael Santoli will provide daily markets insight to Closing Bell: Overtime from the New York Stock Exchange. The unique strengths of the team will meld daily markets insights, CEO interviews and deep looks into companies and sectors driving the action.
- Frank Holland will anchor Worldwide Exchange.
In addition, we will extend Squawk on the Street another hour from 11am-12pm, replacing TechCheck. The new hour will be anchored by Carl Quintanilla and Sara Eisen from the New York Stock Exchange and bring critical analysis of the markets and economy.
With the tech sector playing a critical role in the global markets, the TechCheck brand will transform into a franchise with several daily segments across Business Day anchored by Deirdre Bosa from our San Francisco bureau and will maintain a regular slate of digital and social programming. The TechCheck franchise will also highlight the expertise of CNBC’s entire West Coast presence, including Julia Boorstin’s coverage of social media, the streaming landscape, and digital originals from Carl Quintanilla and Jon Fortt.
We will also launch a new 7pm program, Last Call, anchored by Brian Sullivan. Last Call is a fast-paced, entertaining business show that explores the intersection of money, culture and policy. Through panels, debates and newsmakers, Last Call will not only deliver fresh takes on the biggest business topics of the day, but also shine a light on the other important stories that our viewers may have missed, all with an eye on what’s going to matter to the markets the next day.
Following Last Call, we will target our investment in primetime on popular, business-centered shows like Shark Tank and Undercover Boss as well as the long-running series American Greed. In line with our overarching strategy, CNBC will also extend the business focus into prime with the production of more documentaries from its award-winning long form and specials units.
Taken together, this lineup will deliver our audience a fast paced, inside look at market movers and influencers throughout the day.
I realize this is a lot of information with many moving parts. I will host a Town Hall in February to discuss these updates, share some other exciting new initiatives and take your questions. More details will be announced soon.
KC
