John Byrne, the executive editor of BusinessWeek who oversaw the magazine’s Web operations, launched his new media company Tuesday. It’s called C-Change Media Inc., and it will launch “online platforms in niche business areas.”
On the company’s site, Byrne writes, “I passionately believe that the future of media is digital and that newcomers have tremendous advantages over incumbents. Most of traditional media remains in a complete meltdown, dragged down by high costs, old ways of thinking, and legacy work processes. As tough as the past three years have been for traditional media, the next three are going to be nothing less than brutal: more closures, greater losses, increasing layoffs of highly talented journalists and editors.
“That’s also why we’re going to see a media boom in the next three years, the launch of tens of thousands of new media entrepreneurs on the Internet. Many of them will fail, but many more will flourish and replace the brands our fathers and grandfathers grew up with. The success of Huffington Post, Politico, Drudge, GigaOm, TechCrunch, and other media enterprises on the web have shown us a path forward. But it’s still very early days and the new followers are going to have lots of advantages over the first movers. I’m thrilled and excited to be part of this revolution.”
Later, he adds, “It’s too early to tell everyone what our first products will be, but I do envision more than a single platform. It will be a network of niche products for the business audience with an emphasis on mobile applications. I think there are three core ingredients and all of them start with C which is why my company is called C-Change: content in the form of high quality, original journalism and opinion; curation of new content being published elsewhere in the world; and community based on highly engaged users.”
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