Morning Consult on Wednesday debuted Morning Consult Brands, a new editorial product covering the landscape of marketing, media and communications.
The editorial product is the company’s largest investment in business coverage and will feature daily email briefings, original reporting and market research data on breaking news, industry trends and events.
“The marketing, media, and communications industries are undergoing dramatic change,” said Morning Consult co-founder and chief content officer Meghan McCarthy in a statement. “Information that is vital to the practice of communications and marketing is too siloed in legacy beats. We will marry our data and no-nonsense reporting to give executives actionable information to navigate new problems and opportunities.”
Founded in 2013, Morning Consult is a resource for industry leaders and government executives.
Helmed by Laura Nichols, formerly of PRWeek, Morning Consult Brands begins with an email briefing and two data-driven stories looking at how brands are handling Donald Trump’s win and how the NFL’s ratings dip was shaped by the election.
