Morning Brew, a business news newsletter, has major expansion plans for 2019, writes Max Willens of Digiday.
Willens writes, “It is planning to launch a new line of vertical-specific newsletters, targeted at industries including emerging technology and marketing and advertising. It expects to launch two of those specialized newsletters in the first quarter of 2019, and possibly put out up to eight this year, depending on how their subscriber base responds, co-founder Austin Rief said.
“Those milestones set the stage for what the publisher hopes will be an even healthier 2019. Morning Brew wants to grow the audience for its core newsletter, which covers finance and business news for a millennial audience, to 2.25 million by the end of the year. The company also wants to eventually build six-figure audiences for the specialized newsletters; it expects that one or two might hit that milestone within 2019.
“Already ‘highly profitable,’ Morning Brew also plans to more than double its revenue in 2019, Rief said. The company generated $3 million in revenue in 2018, Rief said. Morning Brew has 11 full-time employees.”
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