Sharon Waxman of The Wrap reports that MediaBistro is interested in acquiring PaidContent.org, which was put up for sale this week by Guardian Media.
Waxman reports, “In fact it’s hard to see how the site is not losing money – with no visible advertising other than network ads, and traffic that hasn’t changed much in years.
“The site’s respected editor Staci Kramer does not write as often as she used to, and Ali has been gone for more than a year. And it still has to support a staff of 16, according to the Guardian.
“That’s a lot of overhead for a site that commands about 366,000 unique monthly visits according to Quantcast.com, with the full network drawing about 466,000 unique visits.
“That is not substantially more than when Guardian bought the site, and flies in the face of the Guardian’s claim on Monday of huge growth.”
Read more here.
