Harvard Business Review has increased its overall paid circulation from 304,680 to 319,631 – a 5 percent gain year over year – according to a recently released report from the Alliance for Audited Media.
During the past 18 months, HBR shifted to a digital-first marketing strategy that promotes subscriber-only benefits. As a result, more subscribers are registered on HBR.org than ever before.
New initiatives in the last year include Women at Work, a podcast about gender and the workplace; and Dear HBR:, an advice podcast about work dilemmas. The brand also produced dozens of Facebook Live Whiteboard Sessions with top management experts; and offered deep dives into topics like CEO activism, artificial intelligence, and work after #MeToo through its Big Idea series.
It is currently experimenting with subscriber-only video discussions of business case studies.
“We’re fortunate to have very loyal subscribers and we’re always looking for new ways to engage with them and bring in new readers as well,” said HBR editor in chief Adi Ignatius in a statement.
Along with its nearly 320,000 paid circulation, HBR receives an average of 7.2 million unique visitors each month to HBR.org and has more than 18 million social media followers.
