The Financial Times has registered a digital milestone with the FT web application seeing more than 1 million users since its launch in June.
Available on the iPhone and iPad by visiting app.ft.com directly from the device’s web browser, almost half of its users have downloaded a shortcut to their iPad or iPhone home screen, replicating a native app experience.
The launch of the FT Web App has significantly boosted mobile and tablet traffic. FT.com now sees 20 percent of total page views and 15 percent of new B2C subscriptions each week coming directly from mobile and tablet devices. These readers are also more engaged, with FT.com users who register on mobiles and tablets 2.5 times more likely to subscribe, as well as being more active in giving feedback.
The Financial Times was the first major news publisher to launch this type of an app, which allows readers to access its journalism easily and quickly direct from the phone’s browser.
