Joe Concha of The Hill writes about the strong ratings at Fox Business Network and interviewed anchor Stuart Varney.
Concha writes, “CNBC did top Fox Business in business-day ratings — 9:30 a.m. to 5:30 p.m. — 42,000 to 32,000 in the 25- to 54-year-old demographic. Fox Business, however, grew 45 percent year over year compared to January 2016, while CNBC declined by 2 percent.
“‘We’re covering it in a different way that’s entertaining and cuts through the jargon that is so often associated with business news,’ Stuart Varney, host of ‘Varney and Company,’ told The Hill.
“‘I don’t allow jargon on my program. I never allow any ‘Q3’ or ‘earnings per share.’ When you start doing that, you bust your audience.’
“Varney was with CNBC as host of ‘Wall Street Journal Editorial Board’ before moving to Fox. Other Fox Business hosts, including Neil Cavuto, Trish Regan, Melissa Francis, Charles Gasparino and Maria Bartiromo are among those who also made the jump from CNBC, which has been on the air since 1989.
“For Fox Business, the rise of Trump to the presidency, the continued rise of the stock market and Americans becoming considerably more interested in politics has proved to be a winning combination.
“‘The slogan for my show is ‘Money and Politics.’ That’s it,’ explained Varney. ‘Those two stories, money and politics, have captured every headline the past couple of years.'”
Read more here.
