Fortune seeks to diversify revenue under new ownership
Fortune magazine will try to diversify its revenue streams in 2019 under its new owners, reports Max Willens of Digiday.
Willens writes, “Armed with new funds promised by Thai businessman Chatchaval Jiaravanon, who recently acquired Fortune from Meredith for $150 million, the business publication will be developing several paid products at both consumer and professional price points, Fortune CEO and president Alan Murray said.
“While the exact size of the investment has not been made public, Murray said the funds will enable the publisher to bolster its newsroom staff and invest in new technology and markets. The funds will also allow Fortune to bolster business divisions such as the Fortune Knowledge Group, a creative services division that had been folded into Time Inc.’s branded content studio, The Foundry. Fortune also plans to expand its lucrative events business, which it has begun to treat more like a memberships business, with customers paying big fees for a mixture of editorial content, marketing services, access to events and networking services.”
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