CNBC will stream its daily morning show “Street Signs” on its Facebook page to tap into a resurgence of digital viewers after seeing a spike in traffic to its site since the EU referendum, reports Jessica Goodfellow of The Drum.
Goodfellow writes, “CNBC International, Europe’s number one business and financial news channel, has reported an unprecedented volume of people coming to the network over the last two weeks following the Brexit fallout, and will use this opportunity to trial its product with a Facebook audience.
“While many news organizations have been increasingly using Facebook Live to report breaking news to its followers, CNBC’s trial though will look at whether news organizations can attract regular viewers to a specific show on a digital platform, on a regular basis.
“This week’s streaming of Street Signs will allow CNBC’s social media audience to view its TV product for the first time, and comes as part of a digital movement in the channel as more news organisations are distributing cross-platform.
“CNBC International’s head of news and programming, John Casey said: ‘Alongside surging traffic from our core C-Suite and investor audience, we have noted a marked increase in the number of millennials using our product. They are mainly consuming social content via mobile and tablet. Our Facebook Live trial will allow our digital native audience to trial our TV product for the first time.'”
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