Business Insider is planning to launch a website in the Nordic countries with the help from Bonnier Business Media-owned business magazine Veckans Affärer.
An item on Smashdig by Adam Jönsson states, “According to the Bonnier Business Media announcement Tuesday, Veckans Affärer’s newsroom will run Business Insider Nordic. All web traffic from the Nordic countries will be re-directed to the Nordic edition of Business Insider.
“‘Bonnier is our ideal partner – digitally forward-thinking and leading in their market. We are very proud over this cooperation and the launch of Business Insider Nordic,’ Julie Hansen, CEO and Chief Operating Officer Business Insider, says in a press release. ‘Business Insider’s audience in the Nordic is already significant and we are convinced that Bonnier and Veckans Affärer will make it grow exponentially by creating a good, local experience and therefrom a larger digital business.’
“Business Insider Nordic will be published in English. Veckans Affärer will adapt Business Insider’s material to fit the Nordic audience. It will also produce original content for the Nordic edition.”
Read more here.
