Capital New York spoke with Julie Hansen, president and chief operating officer of Business Insider, about its expansion plans.
Here is an excerpt:
CAPITAL: How many video journalists do you employ now, and how many do you hope to employ?
HANSEN: We have 10 now, and probably 20 before long.
CAPITAL: And what kind of video are they going to be doing? Is it going to be news video, or lifestyle video, or analysis?
HANSEN: We’ve worked really hard to figure out what works well on the Web. And we’ve figured out that two talking heads around a news desk is tough in digital video formats, but there are types of video that work extremely well. Explainers … breaking down an economic concept or a news event. Hacks … productivity hacks. … They’re really helpful in explaining some of these more esoteric and powerful functions. Great storytelling definitely works.
CAPITAL: When you raised this most recent funding round, did you have a plan for what you wanted to spend the $25 million on?
HANSEN: The amount is really tied to what we think people need to finance the growth of our plan essentially. It’s tied to the ambition that we have regarding the business.
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