OLD Media Moves

Bloomberg’s Stone to write another Amazon book

March 14, 2019

Posted by Chris Roush

Brad Stone, senior executive editor for technology at Bloomberg News, has signed a contract with Simon & Schuster to write another book about Amazon.com Inc.

The new book will be called “Amazon Unbound” and the publication date is Fall 2021.

In 2013 Stone published “The Everything Store: Jeff Bezos and the Age of Amazon,” which chronicled the company’s ascension from fledging startup to one of the most successful retailers of all time. A New York Times and Wall Street Journal bestseller, the book won the 2013 Financial Times/Goldman Sachs Business Book of the Year Award.

“Amazon Unbound” will pick up where “The Everything Store” left off.

The world has since been introduced to Alexa, which reshaped the way we interact with technology. Jeff Bezos has become the richest person on the planet and the subject of intense interest from the tabloids, while Amazon has become more than just a retailer, impacting fields as varied as AI, cloud computing, the grocery business, film and TV, and more.

“The rise of Amazon, and of its inventive founder, Jeff Bezos, is hands-down the most compelling business story of our time,” said Stone in a statement. “Over the last few years, I’ve come to realize that my first book explored only the first few chapters of this historic story. Now I want to chronicle how the everything store became the everything company.”

At Bloomberg, Stone oversees a team of 50 reporters and editors that cover high-tech companies, startups and internet trends around the world.

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