Bloomberg’s launch Wednesday of Bloomberg Business came with the disclosure that the media company was planning other websites to be launched at a later time.
A series of additional new multi-platform brands, similar to Bloomberg Politics, are being developed, including Bloomberg Markets, Bloomberg Technology, and Bloomberg Pursuits, which provide more specific experiences in those topic areas.
Bloomberg Markets, Bloomberg Technology, and Bloomberg Pursuits debuted as “channels” attached to Bloomberg Business, as they are still growing and being developed.
Similar to the Bloomberg Politics and Bloomberg View brands – which have their own teams and a standalone presence on the web – the Markets, Technology, and Pursuits channels will grow and eventually launch as full multi-platform brands, with their own distinct look, feel and functionality, communities, social presence, and possible television components.
Bloomberg Politics debuted on Oct. 6 and leads political coverage across all Bloomberg platforms. It includes a new website, BloombergPolitics.com, a digital video operation and the new television show, “With All Due Respect,” which airs on Bloomberg TV and streams live on BloombergPolitics.com.
