Politico Media interviewed Business Insider editor in chief Henry Blodget about the website and its recent sale.
Here is an excerpt:
POLITICO: Not surprisingly, Business Insider in 2015 looks a lot different than early iterations. There’s been a big increase in the amount of original reporting, and you’ve built an impressive roster of journalists. Do you think that transformation had a big impact on your value as a company, and attractiveness to potential suitors as an investment proposition?
BLODGET: Thanks. Our goal has always been to get better every day. We’re excited about the progress we’ve made, but we’re still at the beginning of what we ultimately want to offer our readers and viewers. Digital is the richest, most powerful journalistic medium yet invented. We and our “suitor” (Axel Springer) are very excited about the future.
POLITICO: What can Business Insider do differently, or better, than fellow well-heeled digital media sites like Buzzfeed.com, or Mashable.com, or Vox.com? Do you view these sites as rivals to be outdone, or more collegially?
BLODGET: We admire all of those companies, and we don’t view ourselves as competing with any of them. Unlike tech, journalism isn’t winner-take-all. The shift to digital is generational, and it is creating an ever-larger opportunity for companies that embrace the medium and don’t try to retrofit print or broadcast journalism models to it. As long as we do a great job in digital and serve the digital generation, there is plenty of room for all of us.
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