Almar Latour, publisher and executive vice president of Dow Jones Media Group, sent out the following announcement on Monday to the staff:
Hi Everyone,
We’re excited to share that the new Barrons.com has gone live as of 8.30 a.m. this morning.
The new site marks a key moment for Barron’s, positioning it for aggressive growth. The launch is a milestone amid Barron’s ongoing transformation in which it will seek to boost its membership and digital audience, while maintaining and further improving its high-quality coverage.
The stellar new site features many improvements and innovations, including The Brief, a quick intra-day summary of need-to-know news; new topics-based navigation; and a more efficient, image-light story well. Also be sure to note the spectacular new ad unit, “the Wedge”, an HTML-responsive ad that runs at the top of home, article and topics pages (today featuring Brighthouse as a launch sponsor).
The new site could not have been launched without the amazing work of Barron’s SVP Daniel Bernard, Dow Jones Media Group CTO Luke Manderson and Barron’s Magazine EiC Katherine Bell and their tireless teams. The building of the new site has sparked new ways of collaboration, which have set the stage for how we will work across Dow Jones Media Group.
To celebrate the occasion of the launch, there will be a special coffee cart on the 9th floor between 9 a.m. and noon, and on the fourth floor in the afternoon today. You’ll also see Barrons.com on video monitors around the building in short order.
Check out the site yourself and give us your feedback.
Almar
