Dow Jones, the parent company of The Wall Street Journal and Barron’s, reported that advertising for its flagship paper was up by more than 5 percent in October but fell at its weekly publication for the month, according to a press release.
The release stated, “Advertising revenue at The Wall Street Journal increased 5.7% in October on a 1.8% increase in advertising volume. Increases in financial, technology and general advertising linage were 
partially offset by a decline in classified advertising. Financial linage increased 10.2% due to increases in wholesale and insurance advertising, partially offset by a decline in retail advertising. Technology linage increased 3.3% as increases in communications, office products and software advertising were partially offset by lower personal computer advertising. Linage in the Journal’s general advertising category increased 0.4% as increases in media, corporate, healthcare, luxury goods and other consumer advertising were partially offset by decreases in auto and travel advertising. Classified linage decreased 3.7% due to a decrease in real estate advertising.
“At Barron’s, total advertising revenue decreased 7.1% in October on a 6.5% decrease in advertising pages due to lower financial and technology advertising.
“International advertising revenue increased 16.6% in October due to strong color advertising at both The Wall Street Journal Asia and The Wall Street Journal Europe.”
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