Edward Finn, the president and editor of Barron’s, writes about how the weekly business publication saw an increase in ad pages in 2013.
Finn writes, “In the year just ended, Barron’s top-notch ad-sales team handily beat the competition, with ad pages up 5%, according to the latest data from Kantar Media.
“By contrast, ad pages were down 16% at the Economist, down 13% at Bloomberg BusinessWeek, down 11% at Forbes, and down 4% at Fortune.
“The strong ad performance at Barron’s has been going on for years, as you can see from the chart on this page.
“The leaders most responsible for this outstanding showing are Publisher Gary Holland and Vice President of Marketing and Communications Don Black. They and their team have done a remarkable job.
“Those of us on the editorial side like to think that advertisers use Barron’s because of the stellar audience (meaning you) that our stories draw. And that’s true, of course.”
Read more here.
