Steve Lohr of the New York Times writes Sunday about computer programs that write news stories.
Lohr writes, “Hanley Wood, a trade publisher for the construction industry, began using the program in August to provide monthly reports on more than 350 local housing markets, posted on its site, builderonline.com. The company had long collected the data, but hiring people to write trend articles would have been too costly, says Andrew Reid, president of Hanley Wood’s digital media and market intelligence unit.
“Mr. Reid says Hanley Wood worked with Narrative Science for months to fine-tune the software for construction. A former executive at Thomson Reuters, he says he was struck by the high quality of the articles.
“‘They got over a big linguistic hurdle,’ he observes. ‘The stories are not duplicates by any means.’
“He was also impressed by the cost. Hanley Wood pays Narrative Science less than $10 for each article of about 500 words — and the price will very likely decline over time. Even at $10, the cost is far less, by industry estimates, than the average cost per article of local online news ventures like AOL’s Patch or answer sites, like those run by Demand Media.”
Read more here.
