Tagged: Forbes

Lewis Dvorkin 0

Forbes head: We are not a content farm

Rob O’Regan of emediavitals.com interviewed Forbes chief product officer Lewis Dvorkin about the business magazine’s online strategy. Here is an excerpt: On my recent characterization of Forbes as a content farm:   “We’re all...

Forbes 1

Forbes.com and its ad strategy

David Kaplan of AdExchanger.com interviewed Mark Howard, senior vice president of digital ad sales at Forbes, about how its revamped website is working in terms of selling ads. Here is an excerpt: As a...

Forbes 0

Forbes giving advertisers an editorial voice

Rob O’Regan, the editor of emediavitals.com, writes about how Forbes magazine is allowing advertisers to publish content on its website. O’Regan writes, “Forbes has adopted the latter strategy with its 2-year-old AdVoice program. AdVoice...

The reinvention of Forbes.com 0

The reinvention of Forbes.com

Rachel McAthy of journalism.co.uk writes about how Forbes.com has reinvented itself as a digital platform. McAthy writes, “Since the start of the ‘reinvention’ of Forbes.com two years ago there have been significant changes, not...

Highest-paid CEOs and media coverage 0

Highest-paid CEOs and media coverage

Forbes list of America’s highest paid executives showcases who has the biggest pocketbooks, but do these CEOs also receive the most press? The answer to that is no. Using the online research tool, HighBeam...