Tagged: Forbes

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What mobile means for business journalism

Lewis Dvorkin, the chief product officer at Forbes, writes about how delivering business news content in a variety of ways can help publications. Dvorkin writes, “Journalism in the digital era requires disruptive business models....

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How Forbes writers follow the money

Business journalists need to write strong beginnings to their stories to attract readers, said Forbes Media LLC vice president and investing editor Matthew Schifrin in conference call to review the essentials of business reporting...

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How Forbes became so digital

Adweek’s Charlie Warzel interviewed Forbes CEO Mike Perlis about the dramatic changes at the business magazine, including its focus on digital news and commentary. Here is an excerpt: Adweek: Critics of AdVoice will say that...

Lewis Dvorkin 0

Forbes head: We are not a content farm

Rob O’Regan of emediavitals.com interviewed Forbes chief product officer Lewis Dvorkin about the business magazine’s online strategy. Here is an excerpt: On my recent characterization of Forbes as a content farm:   “We’re all...

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Forbes.com and its ad strategy

David Kaplan of AdExchanger.com interviewed Mark Howard, senior vice president of digital ad sales at Forbes, about how its revamped website is working in terms of selling ads. Here is an excerpt: As a...

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Forbes giving advertisers an editorial voice

Rob O’Regan, the editor of emediavitals.com, writes about how Forbes magazine is allowing advertisers to publish content on its website. O’Regan writes, “Forbes has adopted the latter strategy with its 2-year-old AdVoice program. AdVoice...