Tagged: Financial Times

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FT begins cost-per-hour advertising

The Financial Times announced Monday the launch of a new digital advertising metric called cost per hour. Working with Chartbeat on the new time-based system, the FT is able to increase marketing effectiveness by...

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FT boosts digital management team

The Financial Times announced Thursday the appointment of four managers to oversee its digital operations. Renée Kaplan has been hired in the newly created role of head of audience engagement, while Bede McCarthy has...