Tagged: Ethics

New York Times 0

Don’t expect sponsors of NY Times biz content

New York Times public editor Margaret Sullivan explored Monday the newspaper’s plans to find new sources of revenue, including finding sponsors for content. Sullivan writes, “Some years ago, when the Philadelphia Inquirer agreed to have Citizens...

FT app 0

FT to publish paid posts

The Financial Times is revamping its approach to branded content, with the aim of giving advertisers more options, writes Jessica Davies of Digiday. Davies writes, “The publisher is uniting its existing content marketing packages and launching a sponsored content offering...