Reuters is looking for an aggressive, creative reporter to lead our coverage of advertising and the many ways it is changing both the virtual and real worlds.
Internet technologies are remaking media, commerce and culture – and digital advertising, which sits at the intersection of all three – is an excellent lens through which to report on that transformation.
Ads are becoming more targeted; we’re in the midst of a generational shift away from traditional pay TV; and more and more consumers are using their mobile devices to view content.
We need a reporter equipped to plow this rich terrain to produce original, agenda-setting stories that reveal where viewers are going, how media giants and startups are pursuing them, and the strategies, pitfalls and implications of this scramble for eyeballs and ad dollars.
To apply, go here.
