Dan Primack of Fortune doesn’t understand what all of the hullabaloo is about tech journalists and their conflicts, noting that at the end of the day, it is the quality of their content that matters.
Primack writes, “Most tech media site hosts live events, for the primary purpose of generating revenue. Yes, there are secondary goals — increasing brand awareness, generating exclusive content — but a well-attended conference can generate more money in a day than can a month’s worth of on-site advertising. Trust me, I’ve done them.
“And do you know why those conferences are well-attended? High-profile speakers. The higher the better. And do you know who usually recruits those speakers? Journalists, because they’re the ones with the existing relationships.
“In other words, journalists basically ask the people they are covering to appear at an event for the purpose of making money for that journalist’s employer (which then has more money to pay the journalist, or give them a raise). Not exactly the same as asking someone you cover for an investment in your employer, but not exactly in a different ballpark.
“Ultimately, it all comes down to reader trust, which journalists and media outlets gain over time by regularly publishing accurate, insightful and/or entertaining information. Anyone can publish unfounded rumors or gushy pablum about their own supporters. But those outlets won’t stand the test of time (and, consequently, won’t produce a good return on investment for their VC backers). Readers have limited time, don’t suffer fools lightly and have plenty of options.”
Read more here.
