Readership of The Wall Street Journal has jumped 20 percent since News Corp. acquired the paper in 2007, according to a new study by The Media Audit.
Mark Fitzgerald of Editor & Publisher writes, “According to the study, the Journal is read by more than 4.3 million adults in the 80-plus markets it studies. The readership amounts to 3% of all adults age 18 and over in those markets, an increase from 2.7% last year and 2.5% in 2007.
“Media Audit attributed the readership gain to the increase in coverage of politics and general news by the Journal.
“The same report said that readership of the Times has remained flat during the same three-year period — though the paper reaches more adults in the markets studied.”
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