The Wall Street Journal unveiled its Professional Edition to readers on Thursday, hoping to build the business into a large revenue producer.
Watch a video of the service here.
The service – available via http://wsj.com/pro – provides business and professional readers specialized news and information across industries and topics that matter most to them.
The Wall Street Journal Professional Edition helps users instantly analyze and quickly understand the issues, industries, companies, people and ideas beneath the headlines. Anchored by the news and analysis from WSJ.com, it provides an unmatched view into key industries with immediate access to news from Dow Jones’ 2,000 journalists, as well as the ability to search more than 17,000 global business and news sources – thousands of which are not available on the free Web.
“Never before have business leaders and professionals had access to one sophisticated, customized service that directly addresses their individual needs,” said Robert Thomson, editor-in-chief, Dow Jones & Company, and managing editor, The Journal, in a statement. “The Wall Street Journal Professional Edition combines the full power of our unmatched global reporting with a unique database. Users will be able to access this service without being tethered to a clunky terminal.”
This premium service is available to consumers for $49 per month. Existing WSJ.com subscribers can upgrade to The Wall Street Journal Professional Edition for a discounted rate.
Multiple features and tools of The Wall Street Journal Professional Edition allow users to personalize the service to suit their individual needs. Wall Street Journal editors will monitor and select top news and trends across key industries – including Pharmaceuticals, Healthcare, Energy, Media & Marketing, Finance and Technology – as well as a range of additional topics and individual companies.
Users can customize news alerts and company profiles for industries and topics that are most relevant to them.
Read more here.
