What’s behind the rise at Fox Business?
Mike Snider of USA Today writes about how Fox Business Network has gained viewers.
Snider writes, “The daily grind certainly isn’t bitter at Fox Business Network these days. The network, which celebrates its 10th anniversary next week, touts robust Nielsen data showing it has won the business daytime slot — from the time the stock market opens at 9:30 until 5 p.m. ET (an hour after its close) — beating CNBC over the past four quarters. It’s done it amid the ascension of Donald Trump into the White House and the distraction of sexual harassment scandals that reached the highest levels of Fox, which continues to deal with ongoing legal complaints about harassment and discrimination.
“CNBC counters that it still wins across the 24-hour viewing period, the 6 a.m.-11 p.m. segment and the 8 p.m-11 p.m. period. And it also notes that Nielsen does not capture out-of-home viewers — the financial firms and Wall Street offices that play the CNBC through the business day.
“CNBC wields data from research firm Ipsos suggesting the network draws a more affluent and younger audience than Fox Business, and, overall 53% of the total business news television viewership. CNBC declined requests to speak on the record for this story. “
Read more here.