OLD Media Moves

Wall Street Journal remains most trusted publication

August 18, 2006

The Wall Street Journal remains the most trusted print publication in the United States according to a recently published study by the Pew Research Center, Dow Jones states in a release.

The Wall Street Journal’s credibility score was the highest among all print publications in the Pew survey, which included national and local newspapers and weekly news magazines. The Journal received top marks from 26% of those polled, receiving “4” out of a 4 on “believe most or all” of what they read in the publication.

The 2006 Biennial Media Consumption Survey was conducted by the Pew Research Center for the People & the Press in April and May 2006. The Wall Street Journal was the only major news outlet — print or broadcast — to show a gain in consumer trust since Pew’s last survey in 2004.

The Journal received the highest credibility scores across political lines, with 29% of Republicans and 26% of Democrats giving the newspaper the highest rating. Notably, the partisan gap was significantly higher for nearly every other media outlet, with a 6 to 19 point differential between Republican and Democrat rankings as compared to only 3 for the Journal.

“The Pew survey validates what we’ve always known — The Wall Street Journal offers the most trusted news and information available,” said L. Gordon Crovitz, executive vice president, Dow Jones & Co. and publisher of The Wall Street Journal

Read more here.

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