Bridgette Bello, the publisher of the Tampa Bay Business Journal, writes about the redesign of the American City Business Journals paper.
Bello writes, “This project started more than a year ago with our Silicon Valley Business Journal. There, and elsewhere in the nation, multiple focus groups helped us re-imagine the Business Journal of now. Our new look has rolled out across 19 of our markets and Tampa Bay is the first in Florida!
“It’s no secret: Print is not the wave of the future. Now, readers want to know what we know, when we know it, whether it’s a tweet or a breaking news headline pushed to your smartphone. Readers still also want our in-depth analysis and reporting, the story behind the story. That’s what you can expect in the weekly edition.
“News and connections strengthen our economy. News is also now a conversation that doesn’t stop with a story in our weekly edition. It starts in our Morning or Afternoon Edition, delivered free to your inbox twice a day. We invite your engagement through the print product, but also our apps, website, events and robust social media channels. You will love our ever-valuable List design, which features more expanded research designed with reader ease in mind.”
Read more here.
