New BusinessWeek president named amid ad page drop
Nat Ives of Advertising Age reports that BusinessWeek named Keith Fox to be its new president, replacing William Kupper, who is retiring.
Ives wrote, “The move comes as all the longtime heavyweights in business magazines — BusinessWeek, Fortune and Forbes chief among them — are watching the entry of CondÃ© Nast Portfolio into their space. Everyone also has to face challenges including the commoditization of information and reduced attention from general-interest readers after the dot-com bust and a series of corporate scandals.
“Ad pages at BusinessWeek totaled 2,741.7 last year, down 0.6% from 2005, according to the Publishers Information Bureau. They slipped 3% in the first quarter of this year from first-quarter 2006.
“The title’s average paid and verified circulation over the second half of last year reached 921,334, down 6.8% from the equivalent period one year earlier, according to reports filed with the Audit Bureau of Circulations.”
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