OLD Media Moves

Most widely read biz news site is, surprise, Yahoo Finance

September 21, 2011

Posted by Chris Roush

Eric Jackson of Forbes.com looks at Compete numbers of traffic on business news sites and discovers that Yahoo Finance still gets more visitors than business news heavyweights such as The Wall Street Journal, CNNMoney and others.

Jackson writes, “And the biggest kahuna when it comes to financial news – at least by visitors — is none another than Yahoo! Finance.

“Below you’ll find the top sites by unique visitors in August and whether or not they’ve seen their numbers increase or decrease compared to the same period last year:

1. Yahoo! Finance – 30 mm uniques, up 21% Y/Y

2. New York Times (the whole paper – not just the Business section – although Dealbook.nytimes.com had 446k uniques) – 15 mm uniques, down 9% Y/Y

3. CNN Money – 11 mm uniques, up 16% Y/Y

4. Forbes – 10 mm uniques, up 17% Y/Y

5. Wall Street Journal – 7.5 mm uniques, down 22% Y/Y

6. Bloomberg – 6 mm uniques, up 10% Y/Y

7. Reuters – 5.5 mm uniques, up 2.6% Y/Y

8. CNBC – 4.3 mm uniques, up 41% Y/Y

9. BusinessWeek.com – 3.6 mm uniques, down 9%

10. MarketWatch – 3.6 mm uniques, down 13% Y/Y

Read more here.

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