Nadi Penjarla, head of product at Bloomberg Government, writes on LinkedIn about how the news service that covers how businesses interact with government is changing how business works.
Penjarla writes, “In 2015 we launched a series of products that helped government contractors identify markets—and identify opportunities within those markets down to the task order level, so you can win more business. Each of our new products greatly cuts the time it takes you to develop your pipeline, reduces the wasted energy spent on fruitless bid and proposal processes and increases your ROI by pushing relevant opportunities your way.
“Here’s how we’re getting it done:
“Identifying Markets, Understanding Customers, Beating Competitors
“It always seems enticing to chase the nearest opportunity – but this is not the most effective way to win. We’re all under pressure to grow our businesses, but our recency, availability and confirmation biases get in the way. That is why we are building choice architectures – products that guide you along the best course of action and ensure that your blind spots are visible.
“The most successful companies first identify which markets to go after. They evaluate spending patterns and other players in that space to develop a win strategy. Government contractors spend hours analyzing the health of the markets they operate in.”
Read more here.
