OLD Media Moves

Homebuilders blame business media for its woes

November 19, 2007

Posted by Chris Roush

Greg Robb of Marketwatch writes Monday that homebuilders are increasingly blaming coverage of their industry for slower home sales.

Housing marketRobb wrote, “Brian Catalde, a builder from El Segundo, Calif, complained that negative housing stories are having an impact on buyers.

“‘Builders are worried that the national media has tended to report negative housing stories as if there is one real estate market, when, in fact, there is no such thing — all housing markets are local,’ Catalde said in a statement.

“Special sales incentives are having limited success in terms of getting buyers in the door.”

Read more here.

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