World Editors Forum Research Fellow Julie Posetti spoke to Tom Betts, who is vice president of customer analytics and research for Pearson PLC, the parent company of the Financial Times, about its mobile strategy.
Here is an excerpt:
How has the landscape has changed in the past twelve months from the point of view of your role at Pearson in terms of the way consumers have been connecting with content at the Financial Times?
Betts: The trend that we’ve seen over the last twelve months is a continued increase in the amount of consumption that readers have outside core working hours through mobile devices. The proliferation of devices means that people are increasingly reliant on accessing content, using apps, and being connected at all times of day, rather than just when they’re in front of a machine.
Readers are increasingly reading early mornings, late evenings and especially so over the weekends. [They are] engaging with more and through a greater diversity of devices and channels.
Read more here.
