Fox Business hits ratings highs while CNBC hits lows
Fox Business Network recorded its fourth consecutive quarter as the No. 1 business channel while CNBC hit 22-year lows during the business day, according to a story from Brian Flood of Fox Business.
Flood writes, “‘Lou Dobbs Tonight,’ ‘Varney & Co.,’ ‘CAVUTO: Coast to Coast,’ ‘Countdown to Closing Bell’ and ‘The Intelligence Report with Trish Regan’ finished as the top five rated business programs of the quarter and helped drive momentum across the board. Varney, Cavuto, Regan, and Claman helped the channel average 187,000 total viewers, 23% more than its Comcast owned competitor.
“Viewers flocked to FBN as the U.S. stock market continued its ascent to record highs and for up-to-the minute coverage of rising tensions with North Korea and Hurricanes Harvey and Irma. During the business day, FBN finished the quarter up 26% from last year in viewers and up 21% in the key demo of adults age 25-54, while CNBC fell 14% in viewers and 30% among the demo.
“‘Lou Dobbs Tonight’ finished as the most-watched news program on business television in both total viewers and among the demo, while Maria Bartiromo’s ‘Mornings with Maria’ saw viewership grow 10% compared to the third quarter last year.”
Read more here.