Almar Latour, the publisher of Dow Jones Media Group, sent out the following announcement to the staff:
I am delighted to share that Dow Jones Media Group is to be renamed Barron’s Group. The change is effective immediately.
The group rebranding effort comes as our titles collectively have reached record readership and subscriptions. Our digital audience hit a record in October, with nearly 50m unique users across MarketWatch, Barron’s, Mansion Global and Financial News, more than double two years ago. Our print and digital subscriptions exceeded 623,000 recently, up 30% since our group was launched. Overall revenue for the group is up sharply versus last year.
We have big ambitions for the year ahead to further expand our audience and membership, with a slew of new group-wide initiatives already in the making. As we’re renaming ourselves Barron’s Group, we will continue to accelerate our cross-group collaboration.
This is a great moment for our group — a testament to the hard work you have all put in over the past two years.
Almar
