Dow Jones folding Heat Street into MarketWatch
News Corp.’s conservative digital media site Heat Street is folding in August into personal finance and business news site MarketWatch.com, reports Steven Perlberg of BuzzFeed.
Perlberg writes, “Heat Street, which has about 15 employees, launched as a right-of-center digital media upstart in an increasingly crowded conservative media field, taking on sites like Breitbart, the Daily Caller, IJR, and the Blaze.
“Fox News had explored acquiring Heat Street, The Wall Street Journal reported in May. Two people familiar with the matter confirmed the talks to BuzzFeed News. One of the people said that Rupert Murdoch, who controls both News Corp and 21st Century Fox, pushed for the deal, but that Fox didn’t want to take on the property, in part because Mensch’s recent Twitter crusade.
“BuzzFeed News reported in April that Mensch, the a prominent voice in an internet investigation into Russian espionage, had since Inauguration Day accused at least 210 people and organizations as being under Russian influence.”
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