Bloomberg Media Group has appointed former Guardian commercial leader Adam Freeman its first managing director of Bloomberg Media for Europe, the Middle East and Africa.
Arif Durrani of Campaign Live writes, “In his new role, Freeman, who has spent the past year as founder of Mutual Media, a digital advertising start-up, and served as chairman for Metropolis Music Group, will be responsible for leading Bloomberg’s multi-platform media operation.
“His remit will cover web, mobile, television, digital video, print magazines and live events, and comes as Bloomberg begins an aggressive new strategy to expand its media footprint beyond television.
“Freeman will be responsible for ensuring Bloomberg’s consumer media content, advertising products, distribution and licensing deals are tailored to serve each distinct, individual market.
“His appointment follows the arrival of Bloomberg’s chief executive, Justin Smith, in September 2013, who used to run Atlantic Media in the US.”
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