Josh Topolsky, editor of Bloomberg Digital, writes about the launch of the new website Bloomberg Business:
Bloomberg Business fuses the best of Bloomberg News, Businessweek, Bloomberg TV, Bloomberg Graphics, and new digital content into a single destination dedicated to one thing: delivering the news you need at the right time, in the right place, and in the right way.
The site is a reinvention of how we bring our stories to the world. It’s faster, smarter, and bigger than anything we’ve ever done. And it’s built for a global audience that lives and breathes on the web — an audience that needs more than just a headline. We’ll deliver smart analysis, deep context, and thoughtful reporting that goes way beyond the first word.
Part of how we’re doing that is by bringing the power of Bloomberg News and Bloomberg TV — a global team on the front lines — to an even wider audience. We’re also putting Businessweek on a bigger stage so it can tell its provocative, insightful, unexpected, and often funny stories (you can find news from every issue right here). We’re supercharging everything we do with a new digital editorial team that’s not only making sure you see the best stories from our network, but is creating new experiences that expand the Bloomberg universe of news.
You’ll also see an expanded focus on specific coverage areas, like markets (led by Joe Weisenthal), technology, and luxury (hello, Pursuits). You can also expect more brilliant data journalism from the Bloomberg Graphics team, bigger schools coverage from the Game Plan group, and a ton of original digital video.
Read more here.
