Bloomberg expands TicToc into Asia
Bloomberg has expanded its Twitter news service TicToc into Asia, reports Eleanor Dickinson of Mumbrella.
Dickinson writes, “The business media powerhouse has strung together a team of 12 journalists at its Hong Kong news room with plans to double down its coverage of the Asia region.
“Led by Bloomberg producer the team will be responsible for broadcasting breaking news reported by Bloomberg staff from around the world, while ingesting its Twitter news feed with video, images and polls.
Speaking to Mumbrella, M. Scott Havens, global head of digital, Bloomberg Media, admitted the channel’s coverage was relatively ‘US-centric’ at present, but hoped it would ‘expand to cover more wider and in-depth stories.’
“When asked about whether TicToc was a valuable product for Bloomberg in Asia, where Twitter has largely struggled against its social competitors for audiences and marketing dollars, he said: ‘With Twitter, not every country has the same adoption. When we think about it’s broad global reach and its positioning, Twitter is the largest active daily news network. That’s why it made sense to incubate this on Twitter.'”
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